A young woman smiling and resting her face on her hand, sunset lighting in the background, wearing glasses and colorful jewelry, with a person holding a small yellow flower in the foreground.

Hi, I’m Alice Fisher.

Growing up, I was told that the ‘insecure lifestyle’ of an artist wouldn’t suit me, that London was a ‘lonely place’, and that my dream was ‘rogue’ considering my academic capabilities.

I was so dissuaded and disconnected from my dream that I gave it up.

Whilst training as a musical theatre performer, I was trying to think of ANY other job in theatre that might suit me more than this forbidden lifestyle, rather than figuring out how to make it work for me.

Then Covid hit, and Rishi Sunak inspired my next move: I got into teaching!

Having already been a (highly skilled) dance teacher before my degree, this seemed like a natural safe bet on paper… and my Mum was a nurse! Why wouldn’t a secure, public service job suit me?

But within 3 years, I became another statistic, as an Early Careers Teacher who’d burnt out and left the profession.

A smiling young woman with glasses sitting at a table with a black mug that has the word 'FOUNDRY' on it, in a room with abstract colorful artwork on the wall behind her, and a gold tray with glasses and a glass pitcher in the foreground.

So what would I do differently?

I like to think that, with the benefit of hindsight, my dream could have been achievable, if I’d have done the following things:

  • Personalised my dream: how could it work for me?

  • Used my other skills to supplement my patchier creative income

  • Created a portfolio freelance career

The issue is, you can’t be what you don’t see: I knew no one that was truly making creative careers work outside of the linear, typical route.

Then, in my early twenties I met my partner - a comedian, who doggedly and strategically hunted down his dream until it bent into submission. And I felt cheated.

If I’d have known that THIS was what a successful career in the arts could have looked like, then I’d have done it!


My Approach

Flowchart with pink sticky notes on a light blue background outlining a process for coaching or consulting. The notes include steps such as 'You are here: a creative / freelancer who doesn't know how to make it a viable career,' booking a discovery call, agreeing to work together, establishing goals, answering reflective questions, and defining actions. The flow continues through stages of setting goals, overcoming barriers, selecting actions, arranging sessions, and ending with strategic, purposeful, and happy goal achievement.

This is where coaching could help you!

I provide the following:

  • a structured session following a coaching model (GROW or MDOTS), which culminates in a Client Action Plan

  • a safe space to explore what’s going well and what could be improved

  • a mirror - I will reflect your limiting beliefs or entrenched ways of thinking

  • challenge: I will encourage you to think view long-held problems differently

Get Unstuck

An established creative, but getting in your own way? Book a one-off boost for you and your business.

Recommended: 1 session, pay-what-you-can

Build your PLAN A

Starting from scratch (or thereabouts)? Let’s create a roadmap for industry domination… or at least, financial security within the arts.

Recommended: 6 sessions, 4 minimum